THE IMPACT OF VERNACULAR RADIO FARMING PROGRAMMES ON SMALL SCALE FARMERS IN MANYONYI VILLAGE, KAKAMEGA COUNTY: A CASE OF ONE ACRE FUND

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ABSTRACT
This study sought to investigate the impact of vernacular radio farming programs on small scale farmers in Manyonyi village. For the purpose of this study, effectiveness is measured by the popularity of the program, the influence of radio farming programs on diversity, and implementation of new agricultural ideas. The literature review demonstrated that radio is a powerful medium of communication especially for reaching the grass root areas. In Kenya and Africa in general, where infrastructure is still underdeveloped and electricity has not reached remote areas, radio is a vital tool of communicating important information. In Africa, agriculture is the back bone of our economy. Since most of the farmers live in the rural areas, there is need to educate and inform them about the new developments in the world and the new farming techniques so that they can cope with the changes of climate and new market needs. From the Literature review, it is clear that there is great concern by stakeholders to ensure that the agricultural sector is flourishing. Agriculture provides food for consumption and raw materials for many industries. Therefore, the availability of farming radio programs in local languages is essential for communicating agricultural information to the farmers in a language they fully understand. This study was carried out in Manyonyi Village in Lugari County, targeting small scale farmers in the area, who listen to one acre fund on Mulembe FM. The research was carried out through questionnaires administered to 198 respondents chosen through purposive sampling, agricultural officers in Lugari county and producers of one acre fund. Through the findings and data analysis, it was evident that the program is popular in the village, it has influenced farming activities and that through implementation of the new ideas farmers in Manyonyi village are being economically empowered. For example, the farmers said that the program had influenced them to venture into various types of farming like bee keeping, tree planting, fish farming or rabbit rearing and they knew where to get the best market for their products

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