Public Relations

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PUBLIC RELATIONS

 

The management activity which evaluates public attitudes, identifies the organization’s policies and procedures with the public interest, identifies constituencies or audiences to be reached by the organization’s communications, and establishes channels of communication with these groups of people.

Public Relations is distinctive management function which helps establish and maintain mutual lines of communication, understanding, acceptance and cooperation between an organization and its publics; involves the management of problems or issues; helps management to keep informed on and responsive to public opinion; defines and emphasizes the responsibility of management to serve the public interest; helps management keep abreast of and effectively utilize change, serving as an early warning system to help anticipate trends; and uses research and sound and ethical communication as its principal tools

 

Sub Thematic areas in Public Relations

- Publicity: Disseminating planned messages through selected media to further the organization’s interest.

- Employee/Member Relations: Responding to concerns, informing, and motivating and organization’s employees or association or club members.

- Community Relations: Planned activity with a community to maintain an environment that benefits both the organization and the community.

- Public Affairs: Developing effective involvement in public policy and helping an organization adapt to public expectations. The term is also used by government agencies to describe their public relations activities and by many corporations as an umbrella term to describe multiple public relations activities.

- Governmental Affairs: Relating directly with legislature and regulatory agencies on behalf of the organization. Lobbying can be part of the government affairs programme.

- Issues management: Identifying and addressing issues of public  concern that affect the organization.

- Financial Relations: Also known as Investor Relations or Shareholder Relations. It involves creating and maintaining investor confidence and building good relationships with the financial community.

- Industry Relations: Relating with other firms in the industry of an organization and with trade associations.

- Development/Fund-Raising: Demonstrating the need for and encouraging the public to support an organisation, primarily through financial contributions.

- Multicultural Relations/ Workplace Diversity: Relating with individuals and groups in various cultural settings.

- Special Events: Stimulating an interest in a person, product, or organization by means of a focused "happening". They are activities designed to interact with publics and listen to them.

- Marketing Communications: Combination of activities designed to sell a product, service, or idea. These activities may include advertising, collateral materials, publicity, promotion, direct mail, trade shows, and special events.

 

Head of Public Relations

Dr. Silas Oriaso

 

 

Members of Staff

Dr. Jane Thuo

 

Dr. Wairimu Gichohi

 

Dr. Mwangi Kamau

 

Ms. Leah Muchemi

 

Ms. Kentice Tikolo

 

Anne Gichuhi

 

 

Degree Programmes/Course Units

KCS 301         Introduction To Communication Research

KCS 303         Media and Entertainment Law

KPR 301         Principles, Practices and Theory of Public Relations

KPR 303         Public Speaking

KPR 305         Integrated Marketing Communication

KPR 307         Corporate Communication

KPR 309         Fundamentals of layout and design

KDC 405         Communication and Conflict

KCS 302         Communication Research

KPR 302         Public Relations Techniques

KPR 304         Principles of Advertising

KDC 411         Communication and Human rights

KPR 308         International Public Relations

KPR 310         Crisis Communication

KPR 312         Advertising Copy Writing and Consumer Behaviour

KPR 314         Print Media commercials production

KDC 405         Communication and Conflict

KPR 316         Industrial Attachment

KPR 401         Public Relations Management I

KCS 302         Management and Entrepreneurship

KPR 403         Photography for Public Relations

KPR 405         Industrial Relations

KPR 407         Ethics and Professionalism in Public Relations

KPR 409         Broadcast Commercials Production

KPR 411         Financial Public Relations

KPR 413         Lobbying

KPR 402         Public Relations Management II

KPR 404         Fundraising and Sponsorship

KPR 406         Project

KPR 408         Customer Relations

KPR 410         Media Relations

KPR 412         Case Studies in Specialised Public Relations

KPR 414         Public Relations for Government

KDC 422         Communication and Humanitarian issues

 

Possible Career Opportunities

- PR practitioner

- Image Consultant

- Public speaker

- Motivational speaker

- Emcee

- Event organizer

- Relationship consultant

- Corporate communicator

- Lobbying

- Marketer

- Political communication

- Customer service Agent

- Knowledge manager

 

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