Bachelor of Arts (Broadcast Production)

Overview

Rationale

The Bachelor of Arts in Broadcast Production (Radio, Television and Film) degree
programme has been developed in the context of the prospects and challenges facing the
industry in Kenya and Africa. There has been phenomenal growth within the
communication and media sector in Kenya, and in Africa, brought on by the liberalisation
of the airwaves, following the democratisation wave in the early 1990s. The rapid
developments in the information and communication technology have also resulted in
fundamental changes in the communication and media sector.

This has led to prospects in the broadcasting and film industry in Africa, most visibly in
Nigeria and South Africa, where there has been monumental growth in local production
of television and film content. In Kenya, this growth has been primarily noticeable in the
radio industry, but recently, local content in television stations has swiftly increased. The
efforts by the Ministry of Information and Communications (MOIC) in developing the
National Film Policy and in initiating an annual award festival for Film and Television
have provided added impetus to initiatives aimed at further developing the sector.
However, the industry faces a great challenge in providing quality local content and
production, in tandem with the high level of home-grown talent in the performing arts.

 

Philosophy

This proposed degree programme seeks to respond to this training challenge, and to
contribute to the overall development goals of Kenya through the training of broadcast
personnel, which will enable them to effectively engage in local content production. It is
envisaged that the graduates of the programme will play an effective role to the
expansion in the sector, thereby creating employment and contributing to the economy of
the country.

The proposed degree programme is a revised version of the Bachelor of Arts (Broadcast
Production) degree programme that was approved by the College Academic Board
meeting in 2006. The revisions have been necessitated by the need to include content on
digital production and the new information and communication technologies (ICTs). The
programme aims at producing graduates who can critically interpret and analyse
development challenges into creative and innovative production works.

 

Objectives

The B.A. Broadcast Production (Radio, Television and Film) degree programme seeks to
equip student with the knowledge, understanding and skills of broadcast production
within the context of development, to enable them to produce creative, innovative and
meaningful works.

The programme specifically sets out to enable the student to:

- Gain a comprehensive understanding of the practical and technical skills in the
broadcasting and film sector.

- Conceptualise and produce unique, quality and creative works based on knowledge
and principles of the application of broadcasting practice in the context of
development.

- Acquire an understanding and appreciation of the functions and use of the new
communication and media technologies in the broadcasting and film sector.

- Apply critical and analytical interpretations of contemporary issues of development
from a multidisciplinary perspective in broadcast practice.

Contacts of support persons:  Dr. Muiru Ngugi

 

Candidates must satisfy the minimum University entry requirements.

Subject to regulation (a) above, eligible candidates for the Bachelor of Arts in Communication Studies shall be:

Holders of KCSE with a mean grade of C+ and a minimum of C+ in English or Kiswahili or its equivalent.

Holders of the KCSE with a minimum aggregate of C plain or equivalent; or KCE Division II or equivalent; or EACE Division II or equivalent, with a minimum of C+ in English or Kiswahili- all of these candidates MUST ALSO have a Diploma or equivalent from a recognized post-secondary institution.

Holder of KCSE with C plain or equivalent, or KCE Division III or equivalent; or EACE Division III or equivalent, with a minimum of C+ in English or Kiswahili. In addition these candidates MUST ALSO have a credit and a Diploma or equivalent from a recognized post-secondary institution.

Holder of KCSE with C- or equivalent with a minimum C+ in English or Kiswhahili. In addition, these candidates MUST ALSO have a certificate and a credit in a Diploma or equivalent from a recognised post-secondary institution.

Holder of the Kenya Advanced Certificate of Education (KACE) with a minimum of two (2) Principal passes and one subsidiary pass, and a minimum of a credit pass in English or Kiswahili at the KCE level.

Holder of a degree from a recognised University or its equivalent.

Exams Regulations

The Common University and School examination regulations shall apply.

Candidates will sit for examinations at the end of each semester. Candidates must attend the prescribed courses of study in accordance with University regulations and those of the School, before being permitted to sit for examinations.

 All end-of-semester examinations shall consist of a two-hour paper for each course unit taken in the semester.

Continuous Assessment Tests (CATS) shall constitute 30% of the total marks in a given unit. The School shall develop procedures for CAT(s).

Each course unit shall be graded out of an examination of 100 marks, and the pass mark shall be 40% for each unit. These marks shall be translated into the following grades:

100-70%     = A

 69-60%      = B

 59-50%      = C

 49-40%      = D

 39-0%        = E

A candidate who fails any end-of-semester examination paper on first attempt shall be allowed to re-sit and pass the failed papers in the next academic year.

 Subject to regulation (f) above,

A candidate who fails up to a maximum of three (3) courses in any one semester shall be allowed to proceed to the next semester and re-sit the failed units in the next year. However, if the failed units are prerequisites for other advanced courses, the candidate MUST pass them before being allowed to register for the advanced units. The maximum mark that a candidate can get after re-sitting shall be 40% of the total marks.

- A candidate required to re-sit a course unit may opt to retake it (register, attend lectures, submit coursework and sit final examination again when it is next on offer). Such a course shall be graded out of 100 marks.

-A candidate who has failed six or more course units after three (3) unsuccessful attempts on each of the units concerned shall be discontinued.

Schedule of intakes

Two intakes per year May and September

 

Mode of delivery

a)    All candidates registered for the Bachelor of Arts (Communication Studies) degree programme must study and pass all the Twenty–Four (24) prescribed School of Journalism foundational courses in the First and Second years of their study. Subsequently, they shall select an area of specialisation in either Print JournalismBroadcast JournalismPublic Relations or Development Communication during their Third and Fourth years of study.

b)   The programme shall require the industrial attachment of at least two (2) months (equivalent to 2 Courses) after third year and completion of a research or professional project during the fourth year of study. To be awarded the degree, students must study and pass in a total of 50-course units.

The minimum period for completion of the Bachelor of Arts (Communication Studies) programme shall be eight (8) semesters. Candidates shall be allowed to complete their studies over a maximum of sixteen (16) semesters.

 

a. Candidates must satisfy the minimum University entry requirements.

b. Subject to regulation (a) above, eligible candidates for the Bachelor of Arts in Communication Studies shall be:

Holders of KCSE with a mean grade of C+ and a minimum of C+ in English or Kiswahili or its equivalent.

Holders of the KCSE with a minimum aggregate of C plain or equivalent; or KCE Division II or equivalent; or EACE Division II or equivalent, with a minimum of C+ in English or Kiswahili- all of these candidates MUST ALSO have a Diploma or equivalent from a recognized post-secondary institution.

Holder of KCSE with C plain or equivalent, or KCE Division III or equivalent; or EACE Division III or equivalent, with a minimum of C+ in English or Kiswahili. In addition, these candidates MUST ALSO have a credit and a Diploma or equivalent from a recognized post-secondary institution.

Holder of KCSE with C- or equivalent with a minimum C+ in English or Kiswhahili. In addition, these candidates MUST ALSO have a certificate and a credit in a Diploma or equivalent from a recognised post-secondary institution.

Holder of the Kenya Advanced Certificate of Education (KACE) with a minimum of two (2) Principal passes and one subsidiary pass, and a minimum of a credit pass in English or Kiswahili at the KCE level.

Holder of a degree from a recognised University or its equivalent.

* News Organizations

* Non Governmental Organizations

* Corporate Communications

* Production companies

* Film Industry

K62 BA BROADCAST PRODUCTION NEW FEES STRUCTURE