Bachelor of Arts (Journalism & Media Studies)



Generally, communication and information transfer are central to the development of modern society. Communication technologies are part of society’s everyday economic, cultural, and political life. Thus, as mass media communication becomes essential in modern society, with a growing recognition that the study and practice of communication and the various ways it is affects society is vital, and as the world shifts to knowledge-based economy, excellence in journalism and communication training becomes key in the advancement of society. The Bachelor of Arts in Journalism, Media and Communication Studies degree programme provides excellence in practical and comprehensive training suited to the current demands of knowledge and information networked society. It addresses the needs of current students and the media and communication industry in the present times, but with keen focus on the future. The programme is intended to equip students with requisite knowledge and skills to excel in society and professionally.


The programme subscribes to the notion that human capital development through training and research is vital to Kenya’s development agenda. This aligns with the philosophy of the University of Nairobi. It offers an excellent mix of communication, journalism and media knowledge, skills and competencies for a career in communication, journalism and media.


The programme aims to equip the student with foundational, scientifically derived, and practical knowledge, understanding and skills of communication in its widest meaning in mediated, group, interpersonal, mass, and intercultural forms.The specific objectives of the programme are to:

  1. Provide students with technical knowledge and skills in various areas including communication, journalism and media.
  2. Provide an education that prepares students for a wide scope of career opportunities.
  3. Develop competent graduates with the right skills and knowledge to perform in contemporary complex and volatile global communication, journalism and media environments.

Contacts of support persons:  Dr. Kamau Mwangi

a)     Candidates must satisfy the minimum University entry requirements.

b)     Subject to regulation (a) above, eligible candidates for the Bachelor of Arts in Media Studies shall be:

  1. Holders of KCSE with a mean grade of C+ and a minimum of C+ in English or Kiswahili or its equivalent.
  2. Holders of the KCSE with a minimum aggregate of C plain or equivalent; or KCE Division II or equivalent; or EACE Division II or equivalent, with a minimum of C+ in English or Kiswahili- all of these candidates MUST ALSO have a Diploma or equivalent from a recognized post-secondary institution.
  3. Holder of KCSE with C plain or equivalent, with a minimum of C+ in English or Kiswahili. In addition, these candidates MUST ALSO have a credit and a Diploma or equivalent from a recognized post-secondary institution.
  4. Holder of the Kenya Advanced Certificate of Education (KACE) with a minimum of two (2) Principal passes and one subsidiary pass, and a minimum of a credit pass in English or Kiswahili at the KCE level.
  5. Holder of a degree from a recognized University or its equivalent.
Exams Regulations

a)     The Common University and School examination regulations shall apply.

b)     Candidates will sit for examinations at the end of each semester. Candidates must attend the prescribed courses of study in accordance with University regulations and those of the School, before being permitted to sit for examinations.

c)       All end-of-semester examinations shall consist of a Two-hour paper for each course unit taken in the semester.

d)     Continuous Assessment Tests (CATS) shall constitute 30% of the total marks in a given unit. The School shall develop procedures for CAT(s).

e)     Each course unit shall be graded out of an examination of 100 marks, and the pass mark shall be 40% for each unit. These marks shall be translated into the following grades:

100-70%     = A

 69-60%      = B

 59-50%      = C

 49-40%      = D

 39-0%        = E

f)       A candidate who fails any end-of-semester examination paper on first attempt shall be allowed to re-sit and pass the failed papers in the next academic year.

g)      Subject to regulation (f) above,

                               i.            A candidate who fails up to a maximum of Three (3) courses in any one semester shall be allowed to proceed to the next semester and re-sit the failed units in the next year. However, if the failed units are prerequisites for other advanced courses, the candidate MUST pass them before being allowed to register for the advanced units. The maximum mark that a candidate can get after re-sitting shall be 40% of the total marks.


                             ii.            A candidate required to re-sit a course unit may opt to retake it (register, attend lectures, submit coursework and sit final examination again when it is next on offer). Such a course shall be graded out of 100 marks.


h)    A candidate who has failed six or more course units after three (3) unsuccessful attempts on each of the units concerned shall be discontinued.



Schedule of intakes

May and September


Mode of delivery

  1. Face to Face Mode

This shall be interactive mode of instruction consisting of: lectures, discussions, presentations, seminars, tutorials, demonstrations, case studies, fieldwork, practicums, studio projects, individual and group consultations, independent studies, guest speakers, and field visits, industry visits, and field research.

  1. Open, Distance, and e-Learning Mode

This will involve use and deployment of internet and other digital platforms for the delivery of the programme

  1. Blended Learning

This will involve an appropriate mixture of face-to-face and ODeL modes of delivery.


Semester: 1

Course Code    Course Name and Hours


CCS001  Communication Skills 45

KCS101 Introduction To Communication Anthropology 45

CCS008 Elements Of Philosophy 45

KCS105 Kiswahili For Journalists 45

KCS103 English For Journalists 45

Semester: 2

CCS007 Science And Technology In Development 45

CCS009 Elements Of Economics 45

CCS010 Hiv And Aids Instructions 45

KCS102 Communication And Society 45

KCS104 Psychology Of Communication 45

KCS106 History Of Mass Communication 45

KCS108 Culture And Performing Studies 45

KCS110 Computer Applications 45

Level : 2

Semester: 1

KCS201 Fundamentals Of Mass Communication 45

KCS209 Critical Thinking In Communication 45

KCS203 Fundamentals Of Development 45

KCS205 Fundamentals Of Communication Theories 45

KCS207 New Information And Communication Technology 45

Semester: 2

KCS210 Media Ethics 45

KCS212 Political Communication 45

KCS202 Development Communication 45

KCS204 Fundamental Of Print Journalism 45

KCS208 Fundamentals Of Public Relations Advertising 45

KCS206 Fundamentals Of Broadcast Journalism 45

Level : 3

 KDC303 Advanced Development Communication 45

KDC301 Organizational Communication 45

KCS301 Introduction To Communication Research 45

KDC305 Communication Development Practice 45

KDC307 Gender, Communication And Development 45

KCS303 Media And Entertainment Law 45

KDC309 Intercultural Cross Cultural Communication 45

KDC311 Communication And Behaviour Change 45

KJB303 Scriptwriting 45

KJB305 Script Writing For Radio 45

KJB307 Script Writing For Television 45

KJP303 Feature Writing 45

KJP301 News Writing And Reporting 45

KJB301Broadcast News Production 45

KJS303 Reporting On Administration Of Justice 45

KJS307m Human Rights Journalism 45

KJS309 Reporting On Science And Technology 45

KJS305 Business Reporting And Writing 45

KJS301 Introduction To Communication Research 45

KPR303 Public Speaking 45

KPR301 Principles, practices And Theory Of Public Relations 45

KPR305 integrated Marketing Communications 45

KPR309 Fundamentals Of Layout And Design 45

Semester: 2

KBP302 Editing For Radio Television 45

KDC302 Infromation,education,communicatio-iecs 45

KCS304 Management And Enterprenuerships 45

KDC304 Project Specialisations And Proposal Writing 45

KDC308 Social Marketing 45

KDC306 Statistical Methods 45

KCS302 Communication Research 45

KDC310 Communication And Human Rights 45

KDC312 Health Communication And Development 45

KDC314 African Communications Systems 45

KDC316 Contemporary Issues In Communication 45

KDC316 Industrial Attachment 90

KJB308 Drama And Documentary Production 45

KJB302 Studio Equipment Operations 45

KJB304 Radio News Programme Writing Production 45

KJB306 Television News Programme Writing Production 45

KJB310 Advanced Broadcast Interviewing 45

KJP302 Photojournalism 45

KJP304 Editing And Desktop Publishing 45

KJP306 News Agency Reporting 45

KJP308 Reporting On Education 45

KJP310 Critical Review And Writing 45

KJB312 Industrial Attachment 90


KJS302 Human Health Communication 45

KJS304Enviromental Journalism 45

KPR312 Advertising Copy Writing And Consumer Behaviour 45

KPR302 Communication Research 45

KPR308 International Public Relations 45

KPR310 Crisis Communication 45

KPR304 Principles Of Advertising 45

KPR316 Industrial Attachment 90


Level : 4

KDC407 Communication And Conflict 45

KDC405 Communication And Conflict 45

KDC403 Monitoring And Evaluation Of Iec Programmes 45

KDC411 Communication And Human Rights 45

KDC413 Health Communication And Development 45

KDC401 Communication Policy I 45

KJB405 Advanced Tv Production And Directing Techniques 45

KDC409 Communication And Technology 45

KJB403 Advanced Radio Production And Directing Techniques 45

KJB401 Production Planning Research And Management 45

KDC415 Political Communication And Development 45

KJB409 Production For Children 45

KJB411 Audio And Visual Animation 45

KJB407 Community Broadcasting Operation And Management45

KJB405 Advanced Tv Production And Directing Techniques 45

KJP403 Newspaper Management And Production 45

KJP401 Advance Media Reporting And Editing 45

KJS401 Online Journalism 45

KJP405 Advanced Photojournalism 45

KPR401 Public Relation Management 

45KJS405 Media And Gende45

KJS409 Reporting On Ict  45

KJS407 Media And Conflict Resolution 45

KJS403 Reporting On Humanitarian Issues 45

KPR403 Photography For Public Relations 45

KPR409 Broadcast Commercials Production 45

KPR413 Lobbying 45

KPR411 Financial Public Relations 45

KPR407 Ethics And Professionalism In Public Relations 45

KPR405 Industrial Attachment 45





Exemptions from studying certain course units will be considered on their own merit, but shall not exceed one-third (1/3rd) of the total number of courses required for the degree programme. The following rules shall apply with regard to exemptions:

No student will be exempted from course units beyond one-third of the total number of course units required for the degree programme.

Exemption from studying any course unit shall be based on proven evident of course content having been covered adequately at the diploma level with a minimum


* News Organizations

* Non Governmental Organizations

* Corporate Communications

* Production companies