ASSESSMENT OF THE INFLUENCE OF “JANJARUKA” PROGRAMME IN SOCIAL AND ECONOMIC DEVELOPMENT IN KOROGOCHO: CASE STUDY OF KOCH FM

ABSTRACT
The purpose of this study was to assess the influence of „Janjaruka” programme on economic and social development in Korogocho using a case study of Koch FM. The study also sought to investigate the perceptions and attitudes of Korogocho residents towards the programme. Additionally, it sought to establish how the residents of Korogocho use the information from “Janjaruka” programme to improve their livelihoods. The study also purposed to identify the factors that limit Korogocho residents from accessing broadcast programmes aired through Koch FM. The study was carried out in Korogocho Ward, Kasarani Division, Ruaraka Constituency, Nairobi County. Participatory communication theory was used to interpret the study. Further, the study used mixed methods research. The data collection instruments used in the study were questionnaires and Key Informant Interviews. The study population involved “Janjaruka” programme listeners who are residents of Korogocho Ward which consists of three sub locations namely Nyayo, Gitathuru and Korogocho. In addition, the study used probability sampling technique namely cluster sampling. Qualitative data was analysed in form of words and narratives while on the other hand, quantitative data was analysed using descriptive statistics. The main findings of the study revealed that the programme “Janjaruka” had influenced the respondents to adapt better social and economic practices at 97%. In addition, the findings indicated that 80% of the respondents found the programme useful; while 88% of the respondents used the information to improve their livelihoods. Finally, 78% of the listeners indicated that they did not find challenges relating to accessing the broadcast programmes aired through Koch FM. The study recommends that it would have been more appropriate if “Janjaruka” programme aired between 7 PM and 9 PM to expand its niche since most residents were found to be at home during that time. Alternatively, the repeat programme in the evening would ensure that residents who missed out the programme catch up with it. Additionally, Koch FM should be inviting the beneficiaries of the projects attributed to “Janjaruka” programme to motivate the listeners so as to nurture active participation of Korogocho residents and for sustainability initiatives. The study concludes that community radio is indeed a critical catalyst and facilitator of socioeconomic development, proceeding from the interpretation of the information gathered by Koch FM case study.