Overview
A RESEARCH PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE
REQUIREMENT FOR THE AWARD OF THE DEGREE MASTER OF ARTS IN
COMMUNICATION, UNIVERSITY OF NAIROBI
2019
Principal Investigator
Abstract
ABSTRACT
This study presents an evaluation of online debate during crisis with specific focus on the use of
Twitter during 2019 human body dropping from an aircraft at Heathrow Airport. The study
aimed at three objectives which were: to find out the dynamics of Twitter debates during crisis,
find out how the crisis involving a human body dropping off a plane at Heathrow was debated on
Twitter and to find out the effectiveness of Twitter as a communication platform during the
crisis. The assessment is based on a data set obtained from 3,000 tweets over a period of 10 days.
Content analysis was used to make sense of the data. Findings suggest a heavily distorted activity
distribution among users that favor a small core comprising of five groups with varying patterns
of use. Looking at Twitter as a platform for online debates during crisis, the researcher concludes
that even though Twitter’s impact is very small, it nevertheless comes across as a critical
platform for engaging in online debates during crisis situation. The recommendation is that
Twitter as a new media platform be considered as a catalyst for debates on diverse matters
including crisis. However, there is need to further conduct in-depth analysis of Twitter as an
online platform for debates during crisis situation.