DEVELOPMENT COMUNICATION

Development Communication is the integration of strategic communication in development projects. Strategic communication is a powerful tool that can improve the chances of success of development projects. It strives for behavior change not just information dissemination, education, or awareness-raising. While the latter are necessary ingredients of communication, they are not sufficient for getting people to change long-established practices or behaviors.

PUBLIC RELATIONS

The management activity which evaluates public attitudes, identifies the organization’s policies and procedures with the public interest, identifies constituencies or audiences to be reached by the organization’s communications, and establishes channels of communication with these groups of people.