The objectives of the programme shall be to:
- Provide students with advanced knowledge of the different tools and techniques used by various media to communicate public information and entertainment to different audiences.
- Provide students with an in-depth understanding of the major philosophies and methods underlying the study and practice of communications and the legal and ethical issues and challenges associated with the discipline.
- Equip students with specialized knowledge of advanced tools to research, synthesize and interpret knowledge and experience to solve social communications problems or achieve societal communication objectives.
- Prepare students to use the knowledge, skills, attitudes and ethics gained through the program to build careers in government, public sector, private sector, civil society, and international organizations as well as in teaching, research, and consultancy in communications-related fields.
- Equip students with specialized knowledge and skills that will enable them to address emerging societal communication concerns in a changing communication terrain
Contacts of support persons: Prof. Wambui Kiai
The Common Regulations for the Masters Degree in all Faculties shall be applicable.
Students wishing to enter the programme must hold a bachelors degree in communication, media or information studies, or a related field from the University of Nairobi or any other institution recognized by Senate. The admission requirements include:
(ii) Presentation of an acceptable Thesis Research Proposal. Typically, the proposal describes the rationale for the study, the key questions driving the study, the methods to be used in seeking answers to those questions, and a review of the existing body of research related to the topic of study.
(iii) Applicants with a bachelors degree other than in communication and/or information studies will be considered for admission on the basis of their transcript and communication or information-related professional experience. These applicants may be admitted to the program on probation for the first two semesters and required to take prerequisite courses.
Examination for each course unit shall be held at the end of the semester in which the course is taken
Candidates shall be required to pass all the prescribed course units before undertaking the research project.
Each course shall be examined by a 1 x 3 hour written examination paper and continuous assessment.
The written examination shall constitute 60 per cent of the marks in each course while continuous assessment shall constitute 40 per cent.
Continuous assessment shall be evaluated in each course on the basis of seminar papers, tutorials, essays, practical exercises and assignments.
The pass mark shall be 50 per cent in each paper.
A candidate who fails in not more than 2 units in any semester shall be allowed to re-sit those units during the next semester.
A candidate who fails in more than 2 units shall be required to retake those units when they are next offered.
A candidate who fails to satisfy the examiners in the project shall be allowed to resubmit the revised project paper twice within the prescribed period for the programme.
A candidate shall be allowed to re-sit or to retake failed courses twice only.
A candidate who fails to satisfy the examiners after the second re-sitting or retaking failed course(s) shall be discontinued from the programme.
A candidate who fails to satisfy the examiners in the project after the second revision or fails to complete the course within the prescribed duration of the programme shall be discontinued.
Schedule of intakes
Once per year (September)
Mode of delivery
The programme shall be covered in a minimum of four semesters and a maximum of 12 semesters. Each semester shall be 15 weeks.
The total number of course units to be taken shall be 13, of which 10 shall be core and 3 electives. In addition, candidates shall be required to undertake a research project. In each semester, candidates shall be required to take a minimum of 3 and a maximum of five-course units.
Each course unit shall have 60 contact hours.
The research project shall only be embarked on after completion and passing of the 13 courses and it shall be equivalent to 4-course units.
The following shall be eligible for admission:
Holders of a Bachelors degree of the University of Nairobi with at least an upper Second Class Honors, or candidates with equivalent qualifications from other institutions recognized by Senate.
Holders of a Lower Second Class Honors degree or its equivalent with at least one year of post-graduation work experience in journal-ism, communication, and related fields such as public relations, advocacy and advertising.
Holders of pass degree and a post-graduate diploma in mass communication
Applicants may transfer credits for similar courses taken at the Masters level in other institutions recognized by the Senate.
Applicants seeking transfer of credits shall apply in writing through the Director of the School to the Director of the Board of Postgraduate Studies justifying his/her request and attaching evidence of the credential(s) that would support such a request.
Applicants shall have their applications considered only after paying the prescribed application fee.
Applicants shall be allowed a maximum of one-third of the courses.
* News Organizations
* Non Governmental Organizations
* Corporate Communications
Fees and Funding