EVALUATING COMMUNICATION METHODS FOR DISASTER MANAGEMENT STRATEGIES IN KENYA

ABSTRACT
The study examined communication methods used for disaster management in Kenya.
This was done with a view to establish appropriate and effective communication methods
for disaster management in Kenya. The study was based on the premise that
communication comes in handy at every phase of disaster management including disaster
risk reduction, planning, preparedness, response and mitigation. Both traditional and
modern communication methods are used for disaster communication.
To achieve the aim of the study, common types of disasters in Kenya were investigated.
Government and non-governmental structures and strategies for disaster management
were established; the measures that private businesses and organizations have put in place
were also assessed; appreciation of the role of communication for disaster management
by different stakeholders was evaluated; coordination of communication and interaction
of various stakeholders to avoid haphazard communication was checked; and the 5W and
H components of the communication process were also checked. The results from these
investigations enabled evaluation of communication methods used for disaster
management in Kenya so as to establish their appropriateness and effectiveness.
The population sample for the study was drawn from Nairobi city and three major
clusters of the Kenyan population were established namely management (KRCS
managers, NCCF engineers and SPDMU directors); rescuers (KRCS volunteers, NCCF
personnel and SPDMU personnel); and the public (Nairobi city businessmen, employees
and citizens). The sample allowed a holistic investigation of the subject of
communication for disaster management in Kenya. The major data collection methods
were use of questionnaires, interviewing, observation and documentary review.
The study findings revealed that communication methods used by Kenyans for disaster
management were deficient and needed remedies.
In conclusion, the study proposed to remedy the situation through various
recommendations. These included establishment of disaster communication hotlines,
frequent and accurate updates of disaster information, establishment of information desks
at disaster scenes, public education, incorporation of disaster management in the school
curriculum, coordination of various disaster management stakeholders, decentralization
of disaster response operations and enactment of the National Policy for Disaster
management in Kenya.

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